Each of us has a vital role to play

There is no need to remind us that our planet is in great danger: the plastic flow into the ocean is projected to triple by 2040. Even if some technical solutions exist, they impose multiple challenges, and it will take time to see their impact.
We all are very well aware of it.

We also know that no single solution will suffice in isolation. We need all system contributors to adopt a new approach. We need a collective effort, and each of us has a vital role to play.

However, when I set off on this road, I realized that there is a lot of information on the subject. I was overwhelmed when I realized that finding accurate and useful advice is time-consuming, and we do not have a lot of that available and accessible easily.

"Our mission is to help reduce and replace plastic"

Hello, This is Juana, a mother, a citizen, and the founder of beterre.

Our mission is to help users to reduce and replace plastic packaging footprint one step at a time through an easy and rewarding path.

We are an early-stage startup, expecting to launch beterre mid 2021. “beterre” mission is to pave an easy and rewarding path to help users to reduce plastic waste one step at a time. We aim to raise awareness of plastic pollution and share simple ways to reduce plastic waste.

Belief precedes reality. And our responsibility does not stop at the next generation.

We want to invite you to join us on this journey.

Join the movement by signing.

We’re very grateful for your support

You have way more power than you think. Thank you.



beterre founder

beterre feelings